New Generation Awards

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About the awards - This year's awards gala ceremony takes place at Monte Casino, Thursday 27th September 2018

'Identifying true winners at the forefront of South Africa’s future communications, media and digital technologies'

Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do they honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.

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Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do we honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, we also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.

Corporate companies and brands who do not use a media agency and who wish to enter these awards can do so directly. There's 40 categories to choose from!!

One of our key areas is to recognise individual talent from within agencies, corporates and learning institutes in South Africa; a number of newly created categories shine a light on some of the country’s brightest and most promising millennial marketers – talent that will be at the forefront of future communications, media and digital technologies.

The New Generation Awards offers an array of exciting categories best suited to recognising today’s leading marketers. Now in our sixth successive year, we will continue to recognise new generations of award-winning talent for years to come.

The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation. “The awards continually evolve to include new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa,” says Stephen Paxton, managing director of the New Generation Social & Digital Media Awards.

There is a distinctly “mathematical” approach to the judging – a fairer adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales. Judges do not adjudicate any categories into which their agencies have entered.

“Although there will always be an element of emotion involved, the judging criteria ensures that it is primarily about the results. A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – that’s how the judges will be scrutinising each campaign,” says Paxton, who maintains the judges still value ingenuity and creative brilliance as key factors in the judging process.

Our partnership with LS24Colab ensures that these awards not only trend nationally but also on a global scale. The awards gala ceremony is streamed live around the World via Afri Live Stream and generates millions of engagement across our various social and digital platforms. Great for all our winners and sponsors!!

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Why enter the 2018 awards?

Winning companies have seen a massive improvement in staff motivation & work productivity

Maintain and win new business within the corporate sectors

Winning brands will gain a greater client appreciation and maintain their competitive edge

Attract South Africa's best talent to work for your business

Winners get to flash the New Generation logo across their stationary for a 12 month period

Showcase cutting edge thought leadership skills within the Social/Digital Media and Tech sectors

Expand your brands to new target markets X,Y&Z consumers

Compete along side the best digital agencies and corporate companies in SA

Promote creative excellence to new & existing clients

The awards gala ceremony is a great social event for your team and clients

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Winners Testimonials

Judges & Sponsors

NEWS

Fujifilm and Fujifilm X Series - 2018 Awards Bronze Sponsors

Fujifilm Instax Instant Cameras

Click. Pause. Result. With Fujifilm Instax cameras you receive instant happiness, with a photo print appearing within seconds. 

Fujifilm Mirrorless Cameras

The days of lugging a big, bulky camera along is gone. Fujifilm’s mirrorless cameras have changed how people approach photography.

MediaCom South Africa - 2018 Awards Bronze Sponsors

Hello.

We’re MediaCom,

The Content + Connections Agency.

We believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency.

Award winning Adam Brandt, Executive Creative Director 'The Chief Creative' Gorilla Creative Media join's this year's judging panel

We are excited to announce, that Adam Brandt has joined our 2018 judging panel. Adams creative insights 'working in top agencies across a number of World loved brands  and past judging experience will prove to be a great asset when judging this year's entries. Adam completes our 2018 panel. 

After 20 years in Digital Advertising Adam has occupied a number of leading creative positions at renowned Agencies, Aqua, Gloo@Ogilvy and now leads the creative agenda at Gorilla who recently held two "Agency of the year” titles.

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