New Generation Awards

  • Entries open: 01 May 2017.
  • Final entry deadline: 14 July 2017
  • Go to the 2017 Awards Info tab and click on Enter the 2017 Awards. Select the category or categories in which you wish to enter. Click on the category and a drop down description of that category will appear
  • Each category contains an entry form, which you will be asked to download and complete (If you wish to enter the same campaign into multiple categories, you may use one entry form - refer to FAQ question 7 for more details)
  • The Special Awards categories and Individual Awards have a different entry form, which requires more motivational content to support your entry
  • Complete the necessary requirements, attaching any applicable links that can help support your entry
  • Once you have completed your entry or entries, they can be emailed to stephen@newgenawards.co.za
  • Any large files can also be sent via WeTransfer, DropBox or Google Docs
  • Check this FAQ page for more tips on entering
  • All work flighted between 1 May 2016 and 31 May 2017 can be entered
  • Should you currently be working on a campaign that is due to go live before 14 July and you wish to enter this campaign, this will also be accepted as it falls within our entry deadline
  • Entries are open to South African agencies, corporate companies, individuals within the marketing and creative industry, and registered students
  • Companies, from SMMEs to large enterprises, are all welcome
  • If you are a corporate company and do not have an agency that helps with your marketing, you are also welcome to enter your own internal marketing campaigns, apps and web-sites that you may have developed and your key individual performers

Yes, you can submit a previously entered campaign – just be sure to show any significant changes in the results, reach and coverage that indicates why the entry is different this year.

  • Yes, you can enter the same campaign for more than one category
  • If you intend to enter a campaign into multiple categories you may use one entry form, provided that you clearly list the different categories 'that you are entering that campaign into. (you can list the categories on the entry form and highlight them)
  • Be sure to show a reason as to why that campaign is relevant for each of the categories into which you wish to enter it
  • Show measurable results, and provide a motivation; highlight specific results within that campaign that may differ from category to category
  • Give the judges a comparison against which to measure the campaign, something that makes the entry stand out across the various categories into which it is entered
  • It’s not just a case of copying and pasting the same information across multiple categories. Give it some thought!

The finalists will be announced via email and a media release at the end of August/beginning of September 2017.

We will announce all of the winners live at the awards gala ceremony, which will be held in Johannesburg at the end of September (date TBC).

  • Individual tickets and tables of 10 people can be booked by contacting us on 011 462 9963, or emailing natasha@lavello.co.za
  • We do not sell tickets online
  • The entry fee is R750 excluding VAT – per entry per category
  • Payment method: bank transfer EFT– account details are provided on the invoice

Please visit our Winners page for past winners.

The full list of 2017 judges can be found on our Judges & Sponsors page.

  • Once all the entries have been received, they are divided equally among the judging panel
  • Each judge is responsible for marking a certain number of entries and categories
  • Each entry is marked by a minimum of four judges, which helps to create a fairer weighting across the entries
  • Each entry is marked according to a set of criteria, which varies from category to category
  • The main, seven-point criteria against which the judges mark all work are as follows: strategy, coverage/reach, results, efficiency, content, creativity, innovation
  • Judges will also consider additional criteria, specifically tailored for certain categories
  • Once the judging is completed, the scores given to each entry are tallied up out of a possible 100 points
  • To become a finalist, entries must score a minimum of 65 points
  • Over and above the finalist benchmark, there are three additional benchmarks set in place
  • The highest-scoring entries within these three benchmarks determine who wins the Gold, Silver and Bronze awards
  • If any of our judges choose to enter work into the awards, they will not mark any of the categories that they or their clients have entered, as per previous year
  • Yes, there is a discount for students
  • The student entry fee is R550 excluding VAT – per entry per category
  • Payment method: bank transfer EFT – account details are provided on the invoice
  • No, student entries will be judged separately against all other student entries from across the continent
  • Student work should be submitted by the school, university or college, rather than directly by the individual student/s

Please visit our News page.

If we have not answered all of your awards-related questions on our FAQ page, please send an email to stephen@newgenawards.co.za.