New Generation Awards

The New Generation Awards has announced this year's finalists, with a record number of entries received, from a record number of agencies, corporates and individuals, representing hundreds of South African brands.

“Overall, it is encouraging to see how entries have improved and increased year on year. South African agencies, corporates and students are producing some great work and this is affirmation that the industry is maturing and getting better and can only go from strength to strength if the improvements in the entries over the past few years are anything to go by” says MD Stephen Paxton.

Winners will be announced live at the gala ceremony, on Thursday, 27 September 2018 at Monte Casino, The Ballroom.

To book your team tables or individual seats to attend this year’s gala ceremony, email natasha@lavello.co.za or stephen@lavello.co.za (tickets are not sold online). 


Corporate Awards

Best Revenue Generating Marketing Campaign or Event

Mango Airlines

Flow Communications

Payday HappyDay Sale

Suzuki Auto SA

Penquin &Spitfire Inbound

Nowhere to go but UP

Rentokil Initial

Spitfire Inbound

Digital Growth

Game

Arc SA

Black Friday

Unilever South Africa

Digitas Liquorice

Stains don’t Matter

Vodacom

Team Red

Summer 2017 -  Shake

 

Best Social Media Reach from an Event

New Balance South Africa

Levergy

#BeProteas

VS Gaming

Wunderman SA

VS Gaming Festival 2018

Suzuki Auto SA

Penquin

Suzuki Swift Media Launch

DHL Express SA

Have You Heard Marketing

#DHL Rugby7s

Steers

Sauce Advertising

#Kinging : Boerewors King Steers Burger

M&M's

Arc SA

#ShareSummer

Famous Brands

DNA Brand Architects

#Kinging : Boerewors King Steers Burger

Merck(iliadin)

Gorilla

Mimic Your Man

Best Online Competition

Acdoco SA

Have You Heard Marketing

Nair Summer

Revlon

MediaCom

Revlon BFF Day

Scholl

Arc SA

#InMyShoes

Game

Arc SA

Black Friday

Supa Quick

Artifact Advertising

Super Sassy

Mondelez International

Starcom

Halls - Own the Moment

Auto Trader

Digitas Liquorice

COTY Drag Race

Suntory

Mindshare

Lucozade - Boost your Drive

Unilever South Africa

Gorilla

AXE:  AXECESS Ibiza

Bio-Strath

Gorilla

Survivor

 

Best Use of Technical Innovation – Sponsored by FujiFilm

Reckitt Benckiser

G&G Digital

Harpic White & Shine Thick Bleach Online Competition

South African Breweries

Joe Public Connect

The Invisible Issue

Unilever South Africa

Digitas Liquorice

Surf-School of Shine

 

Best Low Budget Campaign

Reckitt Benckiser

G&G Digital

Harpic White & Shine Thick Bleach Online Competition

bsmart

Stratitude

Get to know bsmart

Investec

Wunderman SA

The Interview

RocoMamas

OMM

#BedfordBomb

M&M's and UBER Eats

MediaCom

Mars Incorporated

Revlon

MediaCom

Revlon BFF Day

SAB

Joe Public Connect

Beer Finder - Cape Town

Unilever South Africa

Digitas Liquorice

OMO-Father's Day

ABinBev

DNA Brand Architects

#LionCanAtCannesLions Campaign

CCI Brothers for Life

Soul Providers

See the Bigger Picture – World AIDS

 

Mobile Marketing Excellence – Sponsored by MediaCom

McCain

Joe Public Connect

#MakeItYoursMoms

JC Le Roux

Digitas Liquorice

Express Yourself

Unilever South Africa

Digitas Liquorice

OMO - Stains don't matter

Vodacom

Team Red

Summer 2017 -  Shake

 

Blogging Excellence – Sponsored by MediaCom

Gauteng Tourism Authority

Flow Communications

GTA Blog

Hollard Insure

Flow Communications

#InsuranceTips

Penquin

 

Penquin Blog

 

 

Most Innovative Use of Social Media

Gauteng Tourism Authority

Flow Communications

#VisitGauteng

Mango Airlines

Flow Communications

#iFlyMango

Investec

Wunderman SA

The Insterview

Ster-Kinekor

Wunderman SA

The Nazional News

Telkom

Artifact Advertising

Jan-u-worry

Black

Joe Public Connect

Future of Entertainment

Auto Trader

Digitas Liquorice

COTY Drag Race

Unilever South Africa

Digitas Liquorice

Knorr- Leave no Food Behind

Unilever South Africa

Digitas Liquorice

Surf-School of Shine

Unilever South Africa

Gorilla

Shield - Azishe

Unilever South Africa

Gorilla

Shield - Pressure Moments

 

Most Innovative Gamification Campaign

Reckitt Benckiser

G&G Digital

Harpic White & Shine Thick Bleach Online Competition

South African Breweries

Joe Public Connect

Beer Finder - Cape Town

Auto Trader

Digitas Liquorice

COTY Drag Race

 

Best Community Engagement Award

Mango Airlines

Flow Communications

#iFlyMango

Mondelez

Wunderman SA

Cadbury 5 Star

Cadbury

Wunderman SA

Lunch Bar

Vodacom

Cerebra

Putting the Team in #TeamRed

Suzuki Auto South Africa

Penquin & Spitfire

Social Media Engagement

DHL Africa

Have You Heard Marketing

DHL Africa Social Media Engagement

Royco

MediaCom

Let's Eat with Siphokazi

Royco

Arc SA

Let's Eat with Siphokazi

M&M's

Arc SA

#ShareSummer

McCain

Joe Public Connect

#MakeItYoursMoms

Unilever South Africa

Digitas Liquorice

Surf - School of Shine

Unilever South Africa

Digitas Liquorice

Knorr- Leave no Food Behind

Excellence in Content Marketing

New Balance South Africa

Levergy

#BeProteas

bsmart

Stratitude

Content is King

Nelson Mandela Foundation

Flow Communications

Obama Lecture

Vodacom

Cerebra

Data 101

Suzuki Auto South Africa

Penquin & Spitfire Inbound

Nowhere to go but UP

Milky Lane

Sauce Advertising

Over the Top Hot Drinks

Scholl

Arc SA

#InMyShoes

Unilever

Niche Guys

Domestos - Killer Combination

Anglo American

Joe Public Connect

Live Mine

Chicken Licken

Joe Public Connect

The Double Chick’n Boerie™ Burger Debate

Black

Joe Public Connect

Future of Entertainment

Unilever South Africa

Digitas Liquorice

Knorr - Leave no food behind

Unilever South Africa

Digitas Liquorice

Magnum

Unilever South Africa

Digitas Liquorice

Surf - School of Shine

Vodacom

Team Red

Vodacom Youth Day

Unilever

Gorilla

#shieldready

Old Mutual Limited

 

On the Money Financial Institution

 

Best Online PR Campaign

Audi South Africa

Levergy

Audi Q5 Fast Track

Nelson Mandela Foundation

Flow Communications

Obama Lecture

Standard Bank

Magna Carta

World Citizen

Famous Brands

DNA Brand Architects

#SteersRespek

Unilever

Gorilla

Shield - Be the next Champion

 

Best Integrated Marketing Campaign

New Balance South Africa

Levergy

#BeProteas

Audi South Africa

Levergy

Audi Q5 Fast Track

Indwe Risk Solutions

Stratitude

#Bringbackthemiddleman

VWSA

Stratitude

Simplicity is here

Suzuki Auto South Africa

Penquin & Spitfire Inbound

Suzuki Ignis Launch

Royco

Arc SA

Let's Eat with Siphokazi

Clover

Arc SA

#TheWhistlingChef

Supa Quick

Artifact Advertising

Super Sassy

Mondelez International

Starcom

Halls - Own the Moment

Chicken Licken

Joe Public Connect

The Double Chick’n Boerie™ Burger Debate

Digitas Liquorice

Unilever South Africa

Surf-School of Shine

Suntory

Mindshare

Lucozade - Boost your Drive

Vodacom

Team Red

Brand Repositioning

Vodacom

Team Red

Summer 2017 -  Shake

Unilever

Gorilla

Shield - Be the next Champion

Unilever

Gorilla

Lux - We are More

Most Viral Campaign

SANBS

Flow Communications

#NewBlood

St Mary's School

Flow Communications

Matric Results

Nelson Mandela Foundation

Flow Communications

16th NM Annual Lecture

Unilever South Africa

Digitas Liquorice

OMO - Father's Day Online Media Awards

Vodacom

Team Red

Vodacom Youth Day

Old Mutual Limited

 

On the Money Financial Institution

 

Best Use of Social Media to Research and Evaluate

DHL Africa

Have You Heard Marketing

Online Conversation & Sentiment Tracking

McCain

Joe Public Connect

#MakeItYoursMoms

Unilever South Africa

Digitas Liquorice

Knorr Leave No Food Behind

Merck(iliadin)

Gorilla

Mimic Your Man

 

Most Innovative Use of Digital Media – Sponsored by FujiFilm

Reckitt Benckiser

G&G Digital

Harpic White & Shine Thick Bleach Online Competition

The Coca-Cola Company

MediaCom

Coke Uplift

M&M's and UBER Eats

MediaCom

Mars Incorporated

South African Breweries

Joe Public Connect

Your Business in Lights

Unilever South Africa

Digitas Liquorice

Surf-School of Shine

Bayer

G&G Digital

Berocca Lab proven + Life tested

Unilever South Africa

Gorilla

Shield - Pressure Moments

 

Best Use of Social Media in a Loyalty Programme

Unilever South Africa

Digitas Liquorice

Knorr

Unilever South Africa

Digitas Liquorice

Surf-School of Shine

Agency Awards

Best Augmented Reality Marketing Campaign by an Agency

bizAR Reality

Burger King

Dino's Campaign

 

Best Use of Social Media using WeGather

Slikouronlife

The Coca-Cola Company

Sprite #FillUpFNB

 

Most Innovative App Developed by an Agency

Flow Communications

City Sightseeing

City Sightseeing Business System

DSG

Transunion

First Check

DSG

Transunion

Dealer Guide

 

Most Viral Campaign by an Agency

Flow Communications

SANBS

#NewBlood

Flow Communications

Flow Communications

16th NM Annual Lecture

Cerebra

ABSA

#Budget2018

Have You Heard Marketing

DHL Express SA

#DHL Rugby7s

Artifact Advertising

Telkom

Data Wanted

DNA Brand Architects

AbInBev

Castle Lite Hold My Beer

DNA Brand Architects

Famous Brands

#Kinging : Boerewors King Steers Burger

MediaCom

The Coca-Cola Company

Just Juice Breakfast Hacks Campaign

Digitas Liquorice

Unilever South Africa

OMO Fathers Day

Zenith Media

Samsung South Africa

Fun#withGalaxy S9

 

Most Innovative Digital Media Campaign by a Small Agency

FetchThem

Italtile

Immersion

iClick Marketing

Dischem

Beauty Fair

iClick Marketing

Tsogo Sun

SunBreaks

 

Most Innovative Digital Media Campaign by a Medium – Large Agency

Joe Public Connect

South African Breweries

Your Business in Lights

Mindshare

Suntory

Lucozade - Boost your Drive

MediaCom

The Coca-Cola Company

Just Juice Breakfast Hacks Campaign

Zenith Media

Samsung South Africa

Fun#withGalaxy S9

 

Best Influencer Marketing Campaign by an Agency – Sponsored by WeGather

Flow Communications

Mango Airlines

11th Birthday first-time flyer influencer campaign

theSalt

Takealot

Takealot Student Textbook Campaign

AMOK Digital

Clover

Krush Goodness Campaign

MediaCom

Shell

Shell LGBT#NoBias

MediaCom

Revlon

Revlon_Revlon BFF Day

Arc SA

Scholl

#InMyShoes

Arc SA

Clover

#TheWhistlingChef

Slikouronlife

MultiChoice

#4ThaGreatest

Niche Guys

Unilever

Domestos - World Toilet Day

Niche Guys

Unilever

Domestos - Flush Less

DNA Brand Architects

Famous Brands

#SteersRespek

DNA Brand Architects

Famous Brands

#Kinging

Starcom

Mondelez International

Halls - Own the Moment

Digitas Liquorice

Unilever South Africa

Magnum X MaXhosa

DNA Brand Architects

AB InBev

Flying Fish #HouseofPlay

Gorilla

Unilever South Africa

AXE:  AXECESS Ibiza

Gorilla

Unilever South Africa

#shieldready

Gorilla

Unilever South Africa

Lux - We are More

theSalt

SANBS

Gaz'Iam

Best Integrated Marketing Campaign by an Agency

Stratitude

Indwe Risk Services

#Bringbackthemiddleman

Stratitude

VWSA

Simplicity is here

Penquin & Spitfire Inbound

Suzuki Auto South Africa

Suzuki Ignis Launch

DNA Brand Architects

AbInBev

Castle Lite Hold My Beer

DNA Brand Architects

Famous Brands

#Kinging

Joe Public Connect

Chicken Licken

The Double Chick’n Boerie™ Burger Debate

Digitas Liquorice

Unilever South Africa

Surf School of Shine

Gorilla

Unilever South Africa

Shield - Be the next Champion

Gorilla

Merck (iliadin)

Mimic Your Man

Zenith Media

Samsung South Africa

Fun#withGalaxy S9

 

Most Innovative Social Media Campaign by a Medium to Large Agency – Sponsored by WeGather

Flow Communications

Mango Airlines

#iFlyMango

Wunderman SA

Investec

The Insterview

Cerebra

AB InBev(SAB)

SA National Beer Day

Cerebra

ABSA

#Budget2018

Cerebra

The Coca-Cola Company

Sprite Mashups

Royco

MediaCom

Let's Eat with Siphokazi

MediaCom

The Coca-Cola Company

Coke Uplift

DNA Brand Architects

AbInBev

Castle Lite Hold My Beer

DNA Brand Architects

Famous Brands

#Kinging

Joe Public Connect

Black

Future of Entertainment

MediaCom

The Coca-Cola Company

Just Juice Breakfast Hacks Campaign

Digitas Liquorice

Auto Trader

COTY Drag Race

Digitas Liquorice

Unilever South Africa

Knorr - Leave no food behind

Gorilla

Unilever

Shield - Azishe

Gorilla

Bio-Strath

Survivor

Soul Providers

CCI BrothersforLife

See the Bigger Picture – World AIDS

 

Most Innovative Social Media Campaign by a Small Agency

FetchThem

Cradlestone

Immersion

Positive Dialogue Communications

Toy Kingdom

Agents of Fun Campaign

Online Media & Tools Awards

Best Intranet

City Sightseeing

Flow Communications

City Sightseeing Business System

Steers Franchise

Sauce Advertising

Mo Summer

 

Best Corporate Website

City Sightseeing

Flow Communications

New CSS website

Standard Bank

Wunderman SA

Standardbank.co.za

Clover

AMOK Digital

 

Purity

Have You Heard Marketing

 

Stylista

CBR Marketing

Website Migration

SVA Holdings

Artifact Advertising

 

Chicken Licken

Joe Public Connect

 

South African Breweries

Joe Public Connect

 

Unilever South Africa

Gorilla

Re-launch Stork

 

Best Marketing Automation Campaign

Cell C

Stratitude

Cell C GetMore 247

Suzuki

Penquin & Spitfire

Nowhere to go but UP

Rentokil Initial

Spitfire Inbound

Digital Growth

 

Best Online Newsletter

Beyers Chocolates

Stratitude

Beyers Chocolates

bsmart

Stratitude

It's Newsworthy

Hollard

Flow Communications

#InsuranceTips

SPECIAL AWARDS

The New Generation Top Graphic Designer Award

Andrew Mkandla

Levergy

Bianca Potgieter

Joe Public Connect

Chelin' Ramos

Stratitude

 

The New Generation Small Agency of the Year Award

Positive Dialogue Communications

Stratitude

 

The New Generation Digital Brand of the Year Award – Sponsored by FujiFilm

Black

Joe Public Connect

 

Bayer

G&G Digital

Unilever

Digitas Liquorice

 

 

The New Generation Social Wiz Award – Sponsored by WeGather

Ceri Davidson

Wunderman SA

Shay Fynn

MediaCom

Kevin McLennan

Artifact Advertising

 

The New Generation Medium-Large Agency of the Year Award – Sponsored by FujiFilm

Flow Communications

Penquin

Arc SA

Joe Public Connect

Digitas Liquorice

MediaCom

 

Best Agency Community Engagement Manager Award

Mxolisi Tshabalala

Wunderman SA

Nicole Glover

Penquin

Jarred Trembath

MediaCom

Tracy Fulmann

MediaCom

Phumelele Dimba

Joe Public Connect

 

Overall Social and Digital Corporate of the Year Award

Mango Airlines

Flow Communications

Nelson Mandela Foundation

Flow Communications

South African Breweries

Joe Public Connect

Unilever

Digitas Liquorice

 

Online Strategy of the Year Award

Berocca

G&G Digital

Berocca gets scientific

Mango Airlines

Flow Communications

#iFlyMango

South African National Blood Service

Flow Communications

#NewBlood

Suzuki Auto SA

Penquin & Spitfire Inbound

 

Cambridge Assessment International Assessment

Have You Heard Marketing

Cambridge Assessment International Assessment

DNA Brand Architects

Famous Brands

Steers #Respek Nation

iSchool Press Team

I'm Original

#GirlSafe

 

Overall New Generation Student of the Year Award – Sponsored by MediaCom

Julia Ridderhof

UJ

#ReimaginePlastic

Kristen Landsberg

UJ

#BehindClosedDoors

Palesa Tshise

UJ

#Sewing for our Girls

Kerri-Anne Baigent

UJ

#Treads with Tricks

Group Submission

UJ

#BoostThruBoots


The finalist benchmark was once again set high so congratulations to all that reached it!

New Gen would like to thank its 2018 sponsors, MediaCom, FujiFilm, WeGather and LS24Colab for their ongoing support and commitment to SA’s largest digital media awards. 

A special thankyou to our judging panel, for their amazing efforts with marking this year's entries. You are all stars! 

To book your team table or individual seats to attend this year’s gala ceremony, email natasha@lavello.co.za or stephen@lavello.co.za as tickets are not sold online. 

The Venue has limited space, so book early to avoid disappointment. For updates follow the New Generation Awards on FacebookTwitter