Founded in 2012, the New Generation Social & Digital Media Awards not only honours South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.
Corporate companies and brands who do not use a media agency and who wish to enter these awards can do so directly.
One of our key areas is to recognise individual talent from within agencies, corporates and learning institutes in South Africa; a number of newly created categories shine a light on some of the country’s brightest and most promising millennial marketers – talent that will be at the forefront of future communications, media and digital technologies.
Our goal is to be the number one social and digital media awards event on the South African calendar, offering an array of exciting categories best suited to recognising today’s best marketers. We will continue to recognise new generations of award-winning talent for years to come.
The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation. “The awards continually evolve to include new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa,” says Stephen Paxton, managing director of the New Generation Social & Digital Media Awards.
There is a distinctly “mathematical” approach to the judging – a fairer adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales. Judges do not adjudicate any categories into which their agencies have entered.
“Although there will always be an element of emotion involved, the judging criteria ensures that it is primarily about the results. A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – that’s how the judges will be scrutinising each campaign,” says Paxton, who maintains the judges still value ingenuity and creative brilliance as key factors in the judging process.